From thought to expression
SlateIQ
Defining a new era of AI-powered film development
www.slateiq.com11:11 teamed up with SlateIQ to help develop the positioning, onboarding and delivery of their bespoke audience analytics tools for the film industry.
SlateIQ at a glance
- Fast and cost-effective AI-driven data assessment.
- For clear and informed decision-making.
- Part of the award-winning Noah Media Group.
Our thinking
SlateIQ unites filmmakers and investors in providing the essential audience insights required to qualify their market instincts.
What we delivered
Product strategy
Working with SlateIQ’s CEO and senior stakeholders to identify market needs and onboard its first paying customers.
Customer discovery
Conducting interviews with potential and existing customers to uncover pain points and implement solutions.
Product review
Introducing a time-saving lead capture onboarding flow.
Product iteration
Uncovering narratives derived from the SlateIQ AI data product that help customers sell their films.
Brand development
Evaluating and evolving SlateIQ’s core philosophy, messaging and identity.
Home page refresh
Enhancing its structure, copy and design for greater commercial impact.
Key results
- Reduced Time-to-Value, from three days to five minutes through our enhanced onboarding flow.
- A clear engagement funnel and calls to action.
- Intuitive report designs.
- A new UX roadmap and designs for engineering to implement.
- Analytics and observability to close the loop on experimentation.
Ben Ritchie, CTO, SlateIQ.11:11 joined us ostensibly to help with design, but quickly, subtly and appropriately started to politely probe our beliefs and needs. They helped us separate assumption from fact and get under the skin of our customers.
