From thought to expression
Dizzie
Revolutionising reusable grocery packaging
www.getdizzie.com11:11 supported the transformation of Dizzie – a scalable, convenient, and affordable reusable grocery packaging service for mainstream consumers.
Key objective
Bring a greener approach to grocery shopping to the UK’s doorsteps to help reduce nation’s packaging waste – every year we throw away 113 million tonnes of plastic grocery packaging, with only 14% ever being recycled.
Our steps to success
- Helped design the world’s first bespoke, fossil fuel-free, reusable food packaging.
- Led Dizzie’s rebrand to appeal to a female, millennial, environmentally-conscious audience.
- Redeveloped Dizzie’s site architecture and design to…
- Improve user navigation.
- Provide rich product pages that would boost organic search traffic.
- Enable a simple single-step checkout.
The outcome
1 million pieces of plastic packaging saved
87,000 nation-wide deliveries
£8.8m total revenue in 2023
With thanks
Nice & Serious (Brand)
Blond (Industrial design)
