The Quietus

Regenerating an icon of cultural journalism

11:11 is thrilled to be partnered with The Quietus as their full-service studio, with our first project being to evolve their branding and redevelop their website for greater audience and commercial appeal.

tQ at a glance

  • A global leader in independent award-winning online cultural journalism.
  • Founded in 2008 by John Doran and Luke Turner.
  • Millions of highly-engaged readers, spanning Gens X to Z.

Our thinking

The Quietus is an indispensable portal to a realm of cultural discovery, devilment and debate.

What we delivered

  • Revitalised branding – from strategy to execution.
  • Sparkling new website – rehousing over 15 years of archive content, and boosting readability, navigation, and commercial partnership opportunities.
  • New content areas – such as The Portal, to encourage user retention.
  • SEO review and development.
  • Creative and commercial consultation – covering social, subscribers and other key comms channels.
  • Supporting materials – Brand Book, Media Kit, User Guide.
  • Ongoing site analytics and optimisation.

It’s incredible to see 11:11’s interpretation of what’s been stuck in our heads for so long. An inspiring, genuinely thrilling and at times even moving experience.

Luke Turner, co-founder and editor of The Quietus.

We saw immediate results

58% rise in mobile traffic

46% rise in engaged sessions

64% rise in views per user

156% rise in social traffic

The story continues...

We’ve teamed up with tQ to guide, develop and execute future commercial opportunities – from podcasts and films, to live shows and beyond.

With thanks

Tom Ferrall (Front End Development)
Max Kolombos (Back End Development)
Digital Marketing Specialist (SEO)

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