From thought to expression
The Quietus
Regenerating an icon of cultural journalism
www.thequietus.com
11:11 is thrilled to be partnered with The Quietus as their full-service studio, with our first project being to evolve their branding and redevelop their website for greater audience and commercial appeal.
tQ at a glance
- A global leader in independent award-winning online cultural journalism.
- Founded in 2008 by John Doran and Luke Turner.
- Millions of highly-engaged readers, spanning Gens X to Z.
Our thinking
The Quietus is an indispensable portal to a realm of cultural discovery, devilment and debate.
What we delivered
- Revitalised branding – from strategy to execution.
- Sparkling new website – rehousing over 15 years of archive content, and boosting readability, navigation, and commercial partnership opportunities.
- New content areas – such as The Portal, to encourage user retention.
- SEO review and development.
- Creative and commercial consultation – covering social, subscribers and other key comms channels.
- Supporting materials – Brand Book, Media Kit, User Guide.
- Ongoing site analytics and optimisation.
Luke Turner, co-founder and editor of The Quietus.From the off, 11:11 understood our brand in a way that we had always struggled to articulate for ourselves, and were able to use this to give a coherent path through our redesign process.
We saw immediate results
58% rise in mobile traffic
130% rise in engaged sessions
64% rise in views per user
156% rise in social traffic
Luke Turner, co-founder and editor of The Quietus.11:11 was able to unpick our dysfunctional old site and chaotic data with great ease, and then create a visually stunning new site that is beyond expectations, with a vastly improved UX that has had a significant positive impact on our traffic.
The story continues...
We’ve teamed up with tQ to guide, develop and execute future commercial opportunities – from podcasts and films, to live shows and beyond.
The first of these has been a collab with streetwear label 1 of 100 – helping drive new tQ subscribers with a limited edition t-shirt that quickly sold out.
