From thought to expression
Nova Engage
Enriching client briefings for family lawyers
www.novalaw.co.uk/engage
As part of our long-term relationship with Nova Law, 11:11 has helped steer the development of their AI-powered client onboarding application for family lawyers, Nova Engage.
Key objective
To switch from a free beta-test business model to a paid-for on-demand service.
Our positioning
Nova Engage generates an unrivalled emotional clarity that instils trust, understanding and confidence.
Nova Engage at a glance
- The first application of its kind, helping family lawyers accurately assess clients’ needs upfront and secure conversions.
- Combining award-winning industry expertise with emotionally-intelligent tech.
- A proven track record of success – handling billions of pounds of client assets.
Alan Larkin, Nova Law Founder and Chief Product Officer.11:11 approached our needs with a blend of creativity and strategic thinking that had us inspired from our very first meeting.
What we delivered
Refreshed brand proposition
Honing the USP for Nova Engage, its B2B value props and its key proof points.
Brand development
Tone of voice, messaging pillars and visual identity.
Product strategy
Developing a clear business and marketing pathway to onboard the first paying customers.
Product review and iteration
Optimising registration flows and the Nova Engage payment gateway.
Marketing website
Delivering UX, design, copy, development and deployment.
Marketing comms
Focusing on informing and retaining existing customers through the move.
Alan Larkin, Nova Law Founder and Chief Product Officer.The final product from 11:11 has exceeded our expectations, with their attention to detail evident across every aspect of the creative and technical build. 11:11 is a rare agency find — innovative, collaborative, and genuinely invested in our success.
