From thought to expression
Nova Engage
Enriching client briefings for family lawyers
www.novalaw.co.uk/engageAs part of our long-term relationship with Nova Law, 11:11 has helped steer the development of their AI-powered client onboarding application for family lawyers, Nova Engage.
Key objective
To switch from a free beta testing business model to a paid-for on demand service.
Our thinking
Nova Engage generates an unrivalled emotional clarity that instils trust, understanding and confidence.
What we delivered
Refreshed brand proposition
Honing the USP for Nova Engage, its B2B value props and its key proof points as it moved to a paid business model.
Brand development
Tone of voice, messaging pillars and visual identity.
Product strategy
Developing a clear pathway to onboard the first paying customers, in collaboration with all senior stakeholders on the technical and marketing teams.
Product review and iteration
Optimising registration flows and the Nova Engage payment gateway.
Marketing website
UX, design, content, development and deployment.
Marketing comms
Focusing on informing and retaining existing customers.
