Gymcatch

Bringing exercise to all

www.gymcatch.com

11:11 has teamed up with Gymcatch to help steer its social strategy, and develop quarterly campaigns to support and champion exercise worldwide.

Gymcatch at a glance

  • Affordable and scalable booking and management system.
  • Tailored for fitness and wellness businesses of all sizes.
  • Complemented by a global network of industry knowhow to help steer growth.

The thinking

Gymcatch’s value-focused tools and expert guidance empowers all instructors to offer their communities easy access to exercise.

What we delivered (so far)

  • Social proposition – defining Gymcatch’s role across all its B2B and B2C channels.
  • Content pillars – setting core themes for its comms.​
  • Social visual identity – refreshing imagery and styling.
  • Tone of voice – encouraging conversation.
  • Content planning – mapping the year ahead.
  • Campaign concepts – providing options and opportunities.
  • Quarterly campaign assets – copy and design for posts.
  • Community management support – liaising with internal social teams for posting and analytics.
  • Creative consultation – ensuring unity across all comms.

We saw immediate organic social results

340% increase in reach

159% rise in views

25% rise in 1-minute FB views

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