
From thought to expression

Gymcatch
Bringing exercise to all

www.gymcatch.com
11:11 has teamed up with Gymcatch to help steer its social strategy, and develop quarterly campaigns to support and champion exercise worldwide.
Gymcatch at a glance
- Affordable and scalable booking and management system.
- Tailored for fitness and wellness businesses of all sizes.
- Complemented by a global network of industry knowhow to help steer growth.
The thinking
Gymcatch’s value-focused tools and expert guidance empowers all instructors to offer their communities easy access to exercise.


What we delivered (so far)
- Social proposition – defining Gymcatch’s role across all its B2B and B2C channels.
- Content pillars – setting core themes for its comms.
- Social visual identity – refreshing imagery and styling.
- Tone of voice – encouraging conversation.
- Content planning – mapping the year ahead.
- Campaign concepts – providing options and opportunities.
- Quarterly campaign assets – copy and design for posts.
- Community management support – liaising with internal social teams for posting and analytics.
- Creative consultation – ensuring unity across all comms.
We saw immediate organic social results
340% increase in reach
159% rise in views
25% rise in 1-minute FB views
